I started to sign-up in AdSense several months ago without knowing its capability to earn money. Now that I have started to love blogging, I am constantly visiting my AdSense account and I noticed that the Page Impressions is increasing everytime I will add a blog entry. So what are these terms/terminologies all about. Below are the snapshot of my AdSense account and their definitions excerpted from Ask Dave Taylor.
Snapshot of my AdSense account
Terminologies Defined
- Page Impression -- how many times the page or pages containing the AdSense advertisement was shown to visitors
- Clicks -- the number of times someone actually clicked on an advertisement
- Page CTR -- the resultant click-thru rate, as a percentage
- Page eCPM -- the effective cost per thousand (M = mil, it's Latin) for your ad space. This is a statistic that only a marketing person could love, so it's fine if you ignore it, but it can show you what ads / ad units are most valuable, particularly if you use channels
- Your earnings -- no explanation needed. Bigger is better. :-)
SOURCE: Ask Dave Taylor
